This is all about what people are saying about you and your company. Ensure you have a system in place to not only build more positive online reviews but also to protect against negative reviews. What other people say about you is many times more important than what
you say about yourself! This can have a real impact on the number of prospects who convert into an enquiry rather than bounce to a competitor's website and offer
Helping you create a powerful message or 'argument' as to why you are different and better than any of the other options in the local area. Answering the question "Why should I choose your local products/services above and beyond anyone else" Without a high conversion rate of website visitor into an enquiry the cost to generate the enquiry will affect your profits