So you have set up your digital marketing campaign based on your Objectives, Audience Targeting & Budget and it has been running and collecting valuable data to analyse.
The first word you now want to hear is… PREDICTABLE. The results you are achieving week after week, month after month are now showing a degree of predictability in terms of your results against your objectives. You are now having success thanks to the patience you have shown in the split testing you originally set up, collected data and made changes to your Advertising and Landing pages.
The Ads are getting attention and the Landing Pages are converting at a good level to produce a profit in your business.
It is now time to hear the second word discussed…SCALABLE. You can now start upping your budget and see how this impacts your profits. Pour more fuel into the tank and see how this engine really performs! provided you can handle more new enquiries and sales scale this as high as it can fly.
Do not underestimate the power of these two words.
Once you really get this stuff you can then become ruthless in your marketing and challenge many different tools and strategies put in front of you. Ask if this strategy can produce predictable and scalable results in your business. Certainly question any SEO or Social Media ‘shiny object’ salespeople who email or call you about this!!